Prevention awareness saves lives. National Health Observances (NHOs) are special days, weeks or months dedicated to raising awareness about important health topics. Creating promotional messages around awareness topics such as American Heart Month in February can easily be made appealing with colorful hearts, Valentines day references to create emotional relevancy or offering seminars/cooking demonstrations with a Registered Dietitian to deliver delicious heart healthy recipes and essential information. More difficult topics to broach that are equally important like colon cancer screenings aren’t as easy to touch on in ways that are appealing to employees.
All of March is Colorectal Cancer Awareness Month. Colorectal cancer is the second deadliest cancer in the United States and screening can find the warning signs of colon and rectal cancer early when treatment is most effective. How do you inspire people to get checked starting at age 45 as recommended? You can promote Friday March 3rd as Dress in Blue Day, but it’s doesn’t have the same charm as Wear Red Day. Maybe it’s easier to gloss over the topic of colon cancer in March, after all it is National Nutrition Month which as a new enticing theme each year. Or you can get creative by integrating resources and pairing topics.
Here’s one suggested recipe for well-being engagement in March from our inspiring team:
- Get attention with an attractive communication with emotional appeal so the information is relevant. The Monthly e_Mailer is a one page concise and easy to read peice that can be emailed or printed each month with Health Observance topics and healthy reminders.
2. Choose a group engagement activity such as a nutrition seminar or cooking demo to deliver onsite or virtually. This Love Your Gut seminar topic nicely ties together how food choices in addition to regular screenings may help reduce the risk of colorectal cancer. Download a full list of seminar topics.
3. Kick off a Challenge such as Go Healthy. A race car themed challenge that is fueled by the best food for the body!
Inspired Engagement is the in-house well-being content generator powered by Wellness Coaches, providing effective well-being communication tools and resources for behavior change strategies that shape mindset, promote resources and breathe life into wellness programs.